The Radice Files — Episode 70: “The advertising episode”

Frank Radice
3 min readJun 22, 2021


Advertisers don’t buy channels or networks, they buy audiences. And the more they can target their message to the desired demo the more likely there will be a transaction. Who knew this could be so complicated?

The Gauge Shows Streaming is Taking a Seat at the Table — Nielsen

We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.

Cable Giants Enlist Satellite Companies, Vizio To Fix Addressable Logjam | Broadcasting+Cable

New consortium aims to solve old problem

Everything to know about Amazon’s advertising business, which is $21 billion and growing

Amazon is making big moves to grow its advertising business, sending ripples through the ad industry.

Beta Survey: Discovery Big With Cord-Cutters, Streamers | Broadcasting+Cable

Discovery Channel was the most in-demand cable network among people who can’t get it because they are either non-cable TV subscribers or cord cutters

NBC Seeks Record $6 Million for Super Bowl Commercials (EXCLUSIVE)

NBC is seeking $6 million for a 30-second ad in the 2022 Super Bowl, and wants sponsors to also buy a package in its Winter Olympics.

Why are Olympics going on despite public, medical warnings?

TOKYO (AP) — Public sentiment in Japan has been generally opposed to holding the Tokyo Olympics and Paralympics, partly based on fears the coronavirus will spike as almost 100,000 people — athletes and others — enter for both events.

Comedy Showrunners Discuss Trying to Produce Their Shows in a Pandemic: ‘It Was Like Whack-A-Mole’

Showrunners behind some of TV’s top comedies compare notes and share how they had to pivot their shows and productions due to COVID-19.

House Republican campaign arm to accept cryptocurrency donations — Axios

The move puts the NRCC at the forefront of a disruptive financial technology that could test campaign finance rules.

2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’

Two members of the HFPA are resigning due to an untenable culture pushed forth by the organization that has been under fire in recent months.

Allen Hughes to Direct Marvin Gaye Biopic ‘What’s Going On’ at Warner Bros

Allen Hughes is set to direct “What’s Going On,” a biopic on the late legendary soul singer Marvin Gaye at Warner Bros.



Frank Radice

Emmy winning journalist, producer, director, composer, and author. Sharing content about tech, politics, media, and culture.