Advertisers don’t buy channels or networks, they buy audiences. And the more they can target their message to the desired demo the more likely there will be a transaction. Who knew this could be so complicated?
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
New consortium aims to solve old problem
Amazon is making big moves to grow its advertising business, sending ripples through the ad industry.
Discovery Channel was the most in-demand cable network among people who can’t get it because they are either non-cable TV subscribers or cord cutters
NBC is seeking $6 million for a 30-second ad in the 2022 Super Bowl, and wants sponsors to also buy a package in its Winter Olympics.
TOKYO (AP) — Public sentiment in Japan has been generally opposed to holding the Tokyo Olympics and Paralympics, partly based on fears the coronavirus will spike as almost 100,000 people — athletes and others — enter for both events.
Showrunners behind some of TV’s top comedies compare notes and share how they had to pivot their shows and productions due to COVID-19.
The move puts the NRCC at the forefront of a disruptive financial technology that could test campaign finance rules.
Two members of the HFPA are resigning due to an untenable culture pushed forth by the organization that has been under fire in recent months.
Allen Hughes is set to direct “What’s Going On,” a biopic on the late legendary soul singer Marvin Gaye at Warner Bros.