While traditional TV and Cable are still printing money, all of them have layered digital and streaming to their pitch. They’ve been moving in that direction anyway, but the numbers don’t lie…the new traditional is digital and streaming. But they all do work together in an effective media mix, it’s just that the equation has changed. If I’m an advertiser, I like that I can micro target in one place, and get bigger reach in a shorter time, on another…for now. Frequency is expensive, no matter where your content lands.
Non-pay-TV consumers are set to become the predominant TV consumer in the next year, according to new data from The Trade Desk. Based on answers of more than 4,000 adult respondents from April 27 to May 5, the fourth “Future of TV” survey found that 47% of American TV viewers are already cordless, while 44% of Americans with cable TV anticipate pulling back or cutting service in the coming year.
A six-month Times investigation has synchronized and mapped out thousands of videos and police radio communications from the Jan. 6 Capitol riot, providing the most complete picture to date of what happened — and why.
The board of trustees at the University of North Carolina-Chapel Hill voted Wednesday to grant tenure to award-winning journalist Nikole Hannah-Jones after facing backlash from Black students and faculty who said the board’s initial failure to do so reflected a history of systemic racism at the school.
WarnerMedia said it completed its negotiation with the major media buying agencies and secured a company record amount of commitments from advertisers.
Adam Stotsky will run Religion of Sports, which is entering a crowded film and TV space and building its programming slate with an ambitious plan.
The vehicle runs on regular fuel and can travel up to 1,000km while airborne, its creator says.
The author of the code that built the WWW will donate the proceeds to charity. But the auction raises questions about the transformative impact of non-fungible tokens.
The following article is a written adaptation of an episode of Thrilling Tales of Modern Capitalism, Slate’s podcast about companies in the news and how they got there.
Sensical, a free streaming service for children from Common Sense Networks, launched on Tuesday with over 15,000 videos curated by topic and age group. Each show available on Sensical has been revi…
With vaccination levels approaching 70% of the adult population, several cable and broadcast conventions are planning on making the 2021 slate at least partly an in-person experience for the first time since 2019.
Former “Smallville” actress Allison Mack has been sentenced to three years for her involvement in the NXIVM sex cult.
Outlets most dependent on controversy have struggled to find a foothold in the Biden era.
National outlets amplify clips of angry parents, creating a cycle of outrage
The latest advance in television broadcasting, with features such as mobile reception, ultra-high-definition video and movie-theater-quality sound, should reach markets covering about half of U.S. households by the end of the year, the CEO of Hunt Valley-based Sinclair Broadcast Group told shareholders.
Films can continue to qualify for the Oscars without a theatrical release in 2021, the Academy of Motion Picture Arts and Sciences said.
The Yale Drama School will now go tuition-free after the school received a gift of $150 million from billionaire David Geffen
YouTube has clinched its first naming-rights deal. The 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, Calif., will be called “YouTube Theate…